Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of enhancing a website's visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. This involves optimizing various aspects of a website to align with search engine algorithms, thereby improving its ranking for relevant search queries. By effectively implementing SEO strategies, websites can achieve higher rankings in SERPs, leading to increased visibility and traffic. This not only helps in reaching a broader audience but also in achieving business objectives such as sales and brand awareness.