Social Media Optimization (SMO):
Social Media Optimization (SMO) is the practice of enhancing a brand's presence and online reputation through social media channels by strategically creating, curating, and promoting content. SMO involves tailoring content to fit each social platform, maximizing shareability, and increasing the potential for user engagement. It's akin to search engine optimization (SEO), but for social media By effectively implementing SMO strategies, businesses can increase brand awareness, foster customer engagement, and drive traffic to their websites. This approach complements SEO efforts, as search engines increasingly consider social signals in their algorithms.